Rooted Juniors required a new visual identity that was inspired by the parent-brand, Rooted, as well as sitting within the wider brand architecture of the master brand: Bible Society. All while feeling fresh, new and exciting for children to receive.

The main deliverable was the box design and its contents. We created a suite of templates in-house that could be used to keep the boxes and the inner content on-brand, yet with room for a new visual theme each time, to match the theme of the box.

Using a full-width printed sleeve around the box, we designed the boxes to be vibrant, colourful and inviting. The aim is to inspire and delight - fill eyes with joy at the sight of one of these boxes coming through their letterbox.

While most of the contents of each box changes with each theme, one of the main reoccurring items is the Rooted Juniors magazine: a small booklet containing a Bible story, a Bible Society impact story and a load of activities relating to the theme of the box.

Throughout the magazine and dotted around other touchpoints of the brand, are two regular illustrated characters: Lily and Leo - a lion and a lamb. Inspired by Bible stories, these furry friends help to guide children through the resources and inspire them to fully engage with the stories and activities inside.